Fresh Ideas Blog

How to increase lead generation

Written by Tom Flynn | Jan 1, 2021 5:24:00 PM

One powerful approach to increase lead generation is leveraging local SEO. 

Local SEO increases your search rankings in local communities and includes “near me” searches, which have increased by 900% in recent years. In fact, an estimated 37,000 local searches happen every second!

Build on your local SEO by creating content that speaks to web prospects in your serviceable areas. Up to 46% of all Google searches are looking for local information, which means you’ll stand out to potential buyers by creating localized content that resonates. The more such pages you have, the more likely your website will feature at the top of search engine results.

One easy and extremely effective method is to create a detailed local page for every dealer, retailer, contractor, installer, pharmacy, or store. 

Bullseye instantly pulls data to dynamically create local optimized pages with your company’s branding on the fly, no matter how many hundreds or thousands are needed.

Once Google users type in the phrase “near me” or similar, your Bullseye-generated local pages will bring high intent searchers to your website, where you can capture lead info for follow-up.

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