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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Building Materials

5 Features That Building Material Companies Should Include On Their Websites In 2023

2021 was a landmark year in terms of digital marketing. The COVID-19 pandemic caused online business to skyrocket, and companies in every sector had...

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Convert Customers

How to Get More Roofing Leads

Is your roofing business earning as many real, qualified leads as possible?

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Building Materials

5 Local Digital Marketing Strategies for Building Product Distributors

As a distributor, are you doing the amount of business you want?

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Convert Customers

The Best Google Maps Store Locator Alternative

If you are researching how to build effective store locator pages for your website, you might have come across a solution provided by the Google Maps...

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Building Materials

35 Elements of the Perfect Locator

Your dealer locator is a pretty big deal—it’s the final step between a web visitor and a sale. That being said, many dealer locators only serve a...

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Local Landing Pages

The Problem With Free Store Locator Software

For multi-location businesses, a simple way to point customers to local offices, dealers, and retailers is a must. It is often done through website...

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Convert Customers

How to Turn Website Traffic Into Foot Traffic

How many clicks on your website are turning into *dings* in your cash registers? If you don’t know, it’s time to start keeping score.

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Engage Customers

4 Local SEO Opportunities for Building Material Companies

If you want to reach more customers online, it may take some adjustment to your SEO strategy. That starts with understanding web searcher behavior.

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Convert Customers

How to Create an SEO Strategy for Large Multi-Location Businesses

Every business can benefit from good SEO practices. For companies of much larger size and scale, however, a marketer’s job can get more complicated.

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