In today’s difficult economic climate, it’s very important to make sure you’re getting the biggest ROI from all of your investments—including your locator app.
One way to unlock the full potential of your locator software is by connecting it to HubSpot, assuming you use HubSpot as a customer relationship management (CRM) tool.
In this blog post, we provide a brief overview of HubSpot in case you’re unfamiliar with it and share six key reasons your organization should consider investing in a HubSpot store locator integration.
What Is HubSpot?
HubSpot is a comprehensive inbound marketing and sales platform designed to help businesses attract, engage, and delight customers. It offers a suite of tools for CRM, content management, email marketing, social media marketing, lead generation, and marketing and sales automation, among other things.
As an all-in-one platform—one of the biggest on the market—HubSpot enables businesses to create, manage, and analyze their marketing and sales efforts from a single platform, fostering better alignment between marketing and sales teams. With features such as automation, lead scoring, and reporting analytics, HubSpot empowers businesses to grow their digital footprints, bolstering their online presence while generating leads and converting them into loyal customers.
Benefits of Deploying a HubSpot Locator App
Why should you consider adding a HubSpot store locator software to your tech stack? Let’s take a look.
1. Centralized and Simplified Maintenance
By connecting HubSpot and a locator app like Bullseye, you can rest comfortably knowing that the data in both systems stays current and up to date, delivering a better customer experience and preventing potential customers from making decisions based on incorrect data. By deploying a HubSpot integration, updates made in HubSpot are automatically piped to the locator, preventing you from having to copy data manually.
2. New Source of Leads
A HubSpot locator app also enables you to capture visitors right at a critical point in the buyer’s journey: when they’re looking for a dealer or store. This behavior indicates they’re on the cusp of buying something. By automatically piping leads directly from the locator into HubSpot, you can streamline lead management, enabling you to easily capture and manage leads generated from customer inquiries.
3. Enhanced Customer Insights
By tracking interactions with your locator and correlating them against HubSpot activities, you can learn more about your customers. Armed with that data, you can continuously optimize your funnel and take a data-driven approach to providing more value to potential customers.
4. Improved Sales Alignment
A HubSpot store locator app provides seamless communication between sales and marketing by syncing lead data, activity history, and communication logs between HubSpot and your locator. As a result, marketing and sales teams can work off of a single source of truth, enabling them to work together more effectively.
5. Marketing Automation
With a HubSpot store locator app, newly captured leads can be easily dropped into targeted email campaigns, workflows, and personalized content based on locator interactions, driving engagement and conversions. It’s a simple way to maximize the value of every lead that comes in without having to spend countless hours of precious time.
6. Performance Tracking
By integrating your locator with HubSpot, you can track the performance of all of your campaigns over time. This enables you to measure return on investment, identify areas of improvement, and otherwise continuously optimize your strategy.
How to Extend Your HubSpot Investment with Bullseye's HubSpot Store Locator App
If you’re looking to connect HubSpot with a store locator, Bullseye can help.
We’re thrilled to announce our new HubSpot store locator app, which synchronizes companies in HubSpot with Locations in Bullseye. It’s our first app in HubSpot’s marketplace.
By connecting HubSpot and Bullseye, you can simplify data maintenance; dealer, store, and contractor data can be maintained in HubSpot and automatically and instantly be updated to the store, dealer, contractor, or provider data in Bullseye.
Over the years, our team has gained valuable experience working with the HubSpot API and has already built a HubSpot integration. It’s not currently in the HubSpot marketplace but can be configured on the Bullseye side.
At a high level, the HubSpot integration can take leads captured on a manufacturer’s dealer or contractor locator and push them to HubSpot as contracts and deals. Once in HubSpot, deals can be nurtured, monitored, and converted to sales.
In addition, Bullseye also has several configurable integrations, including lead synchronization, that you can easily add to your Bullseye Connect or Lead Manager subscription.
Learn More About Our HubSpot Locator App!
To learn more about how Bullseye can help you maximize your investment in HubSpot, contact our sales team today.
While you’re at it, get a free demo of our store locator app to see the power of Bullseye with your own eyes.
