Expanding a business internationally has certainly become more streamlined in recent years thanks to the ease of global connectivity. Advanced digital communication has shrunk the distance between people, allowing us access to virtually any corner of the business world.
Although this streamlining of communication across borders and time zones aids in connecting businesses with audiences in other regions, there’s a lot more to overseas expansion than a few shared messages. This is especially true if it’s your company's first time breaching an international market.
Some of the primary benefits of expanding business internationally for building materials companies include:
- Access to new markets.
- Diverse sources of talent.
- Strengthened domestic operations.
- Access to new raw materials.
Potential Challenges for Building Materials Companies
Despite these opportunities for growth, international expansion isn’t easy for any organization—building materials companies included. Businesses looking to add global locations face a number of challenges:
- Local building regulations
- Construction standards
- Trade barriers
- Language barriers
- Shipping policy fluctuations
- Currency fluctuations
However, a powerful location management tool like Bullseye can help to minimize these obstacles. Let’s get into how.
Benefits of a Locator for Expanding Business Internationally
First and foremost, you want to ensure your locator software supports search functionality for the countries on your radar. By enabling international searches, Bullseye is well-equipped to handle postal code and city searches for most countries. It also supports the various address formats necessary for adding dealer data, complete with international address formatting.
Furthermore, the right dealer locator has the advanced capabilities necessary to get your new dealers up and running efficiently. Thanks to features like automatic language translation, intuitive regional maps, and inventory transparency (just to name a few,) Bullseye’s international distributor locator software enables:
Access to Market Insights
Your new Bullseye locator allows you to pull local data into your digital marketing and automation campaigns through advanced reporting and analytics. With Bullseye, you receive the tools and reports you need to gain key insights into customer behavior, complete with the security features necessary to handle enterprise needs.
Brand Consistency
When your building materials company has multiple locations, keeping your branding consistent can become a challenge, especially as you expand into additional countries. Bullseye supports brand consistency through its adaptability to different locator scenarios. You have the option to implement a single locator with multiple countries, or you can have locators that are placed on separate sites for each country. As your international presence increases, Bullseye is flexible in how it can be implemented.
Bullseye’s dealer profiles also offer a way for manufacturers to insert their brand influence into the content that dealers provide so that the manufacturer's branding isn’t overshadowed by the dealer content. The software makes it easy for you to manage multiple profiles through individual access points, which allow owners to upload photos, publish videos, promote projects, and more. Leverage this collection of features to customize and create a seamless portal experience for your contractors, pros, and dealers.
Localized Experiences
When customers are searching for nearby locations, they want to know the specifics. How far away is the dealer location? Are there any sales, promotions, or events going on there? They may want reviews, recommendations, or other local search info to back up their decision to choose that contractor location.
Bullseye’s dealer locator software delivers all the information your customers might need through content-rich profile pages. This tailored, localized effort also aids in maintaining the seamless omnichannel experience that today’s buyers crave.
Real-Time Updates
An advanced dealer locator delivers insightful data in real time, allowing your business to make live updates and changes to profiles as necessary. Powerful integrations with CRMs, CMSs, and other popular applications offer live data synchronization across locations and allow you to leverage the full power of location data.
Competitive Advantage
As an innovation-driven SaaS company, Bullseye is always looking for ways to advance our offering and create a more efficient locator. A partnership with us ensures that your location management technology is providing the competitive advantage you seek by demonstrating customer-centricity and a commitment to keeping your tech stack up-to-date. We can even help you develop and implement a custom locator for the perfect mapping platform with Bullseye’s API.
How Bullseye’s Dealer Locator Supports Business Expansion
Even if you’re not quite ready to expand into a whole new country, Bullseye’s dealer locator can help with expanding locally or within an existing market as well. Our advanced locator features help your business to:
- Capture local revenue.
- Nurture dealer relationships.
- Engage dealers.
- Promote special offers.
- Improve customer experience.
Level Up Your Locator Platform
Adding locations to your business is no small feat, but a dealer locator like Bullseye can streamline numerous aspects of your location management, particularly in new markets. To overcome many of the common challenges of expansion, you need a robust tool and a technology partner with your best interests in mind. To experience the advantages of a next-level locator for your building materials company, sign up for a 14-day free trial of Bullseye’s dealer locator.
