--- title: 5 Important Local Search Tactics description: It is becoming more important to optimize for Local Search, as over 20% of Google traffic now comes from Local Search. Here are 5 important local search tactics to consider after you claim and populate your Google Plus page. image: https://blog.bullseyelocations.com/hubfs/Imported_Blog_Media/capture-more-local-search-traffic@2x.png --- [Skip to content](https://blog.bullseyelocations.com/blog/5-important-local-search-tactics#main-content) [![Go to Bullseye Homepage](https://blog.bullseyelocations.com/hubfs/bullseye-logo-1.png)](https://www.bullseyelocations.com/) [Why Bullseye?](https://www.bullseyelocations.com/why-bullseye) Product How we grow your sales [![Location Search](https://blog.bullseyelocations.com/hubfs/nav-icons/BetterResults@2x-25x25.png) **Location Search** Help customers find the right place to buy your product](https://www.bullseyelocations.com/features-better-results) [![SEO Local Pages](https://blog.bullseyelocations.com/hubfs/nav-icons/ImproveCustomerExperience@2x-25x25.png) **SEO Local Pages** Generate highly qualified local search traffic](https://www.bullseyelocations.com/features-improve-customer-experience) [![Lead Capture](https://blog.bullseyelocations.com/hubfs/nav-icons/SupportDealers@2x-25x25.png) **Lead Capture** Build dealer loyalty with qualified leads ready to buy your products](https://www.bullseyelocations.com/features-support-dealers) [![Events and Promotions](https://blog.bullseyelocations.com/hubfs/nav-icons/TargetEventsandPromotions@2x-25x25.png) **Events and Promotions** Drive in-store traffic with local marketing](https://www.bullseyelocations.com/features-target-events-and-promotions) [![Reporting and Analytics](https://blog.bullseyelocations.com/hubfs/nav-icons/customizable-report-builder@2x-25x25.png) **Reporting and Analytics** Get meaningful data to inform marketing decisions](https://www.bullseyelocations.com/reporting-and-analytics) [![Integrations](https://blog.bullseyelocations.com/hubfs/nav-icons/integrations@2x-25x25.png) **Integrations** Connect your CRM, CMS, or other applications](https://www.bullseyelocations.com/integrations) Industries [![Manufacturing](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-manufacturing-thumbnail1x.png) Manufacturing](https://www.bullseyelocations.com/manufacturing) [![Building Materials](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-buildingmaterials-thumbnail1x.png) Building Materials](https://www.bullseyelocations.com/building-materials) [![Retail](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-retail-thumbnail1x.png) Retail](https://www.bullseyelocations.com/retail) [![Healthcare](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-healthcare-thunbnail1x.png) Healthcare](https://www.bullseyelocations.com/healthcare) [![Insurance](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-insurance-thumbnail1x.png) Insurance](https://www.bullseyelocations.com/insurance) Resources How to get the most from Bullseye [**Knowledge Base** User guides to get Bullseye up and running quickly](https://kb.bullseyelocations.com/) [**API Documentation** Technical documentation for leveraging the Bullseye API](https://api.bullseyelocations.com/) [**Blog** Location marketing strategies, checklists, and best practices](https://www.bullseyelocations.com/blog) [**Video Guides** Step-by-step video walkthroughs to follow along with](https://www.bullseyelocations.com/video-guides) [**Case Studies** Explore Bullseye’s breadth of custom client solutions](https://www.bullseyelocations.com/casestudies) [**Custom Locators** Let Bullseye build the perfect locator for your needs](https://www.bullseyelocations.com/custom-locators) [Enterprise](https://www.bullseyelocations.com/enterprise) [Partners](https://www.bullseyelocations.com/partners/join-bullseye) [Pricing](https://www.bullseyelocations.com/pricing) [Login](https://app.bullseyelocations.com/) [Get a Free Trial](https://www.bullseyelocations.com/register/trialsignup?type=find) # 5 Important Local Search Tactics By [Tom Flynn](https://blog.bullseyelocations.com/author/tflynn) ![](https://blog.bullseyelocations.com/hs-fs/hubfs/Imported_Blog_Media/capture-more-local-search-traffic@2x.png?width=880&length=880&name=capture-more-local-search-traffic@2x.png) It is becoming more important to optimize for Local Search, as over 20% of Google traffic now comes from Local Search. Here are 5 important local search tactics to consider after you claim and populate your Google Plus page: **1. Keep your citations up to date and consistent.** Citations or websites that refer to your website and business information are used by Google to confirm that your business is legitimate. By keeping your address and other information consistent across all citations, you will send a strong signal to Google that your business is valid. If the data is varied, Google may perceive the variations at multiple businesses, or as invalid information, which will weaken your standings. **2. Get lots of citations** The more the merrier. Sites like yelp, superpages, localeze, citysearch are a good start. These sites feed other directories. Citations are not limited to directories. They can come from blogs and other sources. In the case of manufacturers or other companies who sell through an independent dealer network, a [web store locator](https://www.bullseyelocations.com/products/store-locator-software) with location listings on the manufacturer’s site would count as a citation for their independent dealers. It’s important to keep the data up date not only for the locator, but to retain the value of the citation as well. **3. Get customers to review your business’s Google Plus page** Ask recent satisfied customers to review your business on your Google Plus page. Positive reviews on your Google plus page gives Google more reason to rank your business higher in the local results. Don’t solicit old customers in mass quantities for reviews. Ask customers to review right after making a sale or after providing good service to them. Build it gradually, or you may become suspect. 4. Get location relevant sites to link to you If you can get location relevant sites to link to you, this will help further solidify your location to Google and boost your ranking. Sites that have have your city/state in the url are particularly effective. For instance, if your city/town has a municipal website and it has the city or state in the url, this is the best. They may list businesses and can be approached for listing your site. 5. Make sure that your web content represents your locality appropriately There are a few ways to do this. Make sure your address in in the footer of your website. If you can, include your locality in paragraph headers on your site (don’t overdo it, it shouldn’t be burdensome to read) and in the text content. Also, include your regular phone number (not just 1-800 number) on your site since the 800 number is not tied to location. Make sure the content is consistent with the content in your Google Plus page.   Share this article [mailto:?subject=Check%20%20%20%20%20%20%20%20%20out%20https://blog.bullseyelocations.com/blog/5-important-local-search-tactics&utm_medium=social&utm_source=email%20&body=Check%20out%20https://blog.bullseyelocations.com/blog/5-important-local-search-tactics&utm_medium=social&utm_source=email](mailto:?subject=Check%20%20%20%20%20%20%20%20%20out%20https://blog.bullseyelocations.com/blog/5-important-local-search-tactics&utm_medium=social&utm_source=email%20&body=Check%20out%20https://blog.bullseyelocations.com/blog/5-important-local-search-tactics&utm_medium=social&utm_source=email) ## Related Blog Posts ### [![The Best Healthcare & Medical Provider Locator Software](https://blog.bullseyelocations.com/hs-fs/hubfs/Imported_Blog_Media/image1-copy-2.jpg?width=960&length=960&name=image1-copy-2.jpg) The Best Healthcare & Medical Provider Locator Software](https://blog.bullseyelocations.com/the-best-healthcare-and-medical-provider-locator-software) ### [![How to increase lead generation](https://blog.bullseyelocations.com/hs-fs/hubfs/industries-retail-right-data@2x-1024x946.jpg?width=960&length=960&name=industries-retail-right-data@2x-1024x946.jpg) How to increase lead generation](https://blog.bullseyelocations.com/how-to-increase-lead-generation) ### [![4 Local SEO Opportunities for Building Material Companies](https://blog.bullseyelocations.com/hs-fs/hubfs/Imported_Blog_Media/image-3-1024x576.jpeg?width=960&length=960&name=image-3-1024x576.jpeg) 4 Local SEO Opportunities for Building Material Companies](https://blog.bullseyelocations.com/local-seo-for-building-material-companies) [View All Posts](https://blog.bullseyelocations.com) Bullseye [Why Bullseye?](https://www.bullseyelocations.com/why-bullseye) [Pricing](https://www.bullseyelocations.com/pricing) [Enterprise](https://www.bullseyelocations.com/enterprise) [Location Search](https://www.bullseyelocations.com/features-better-results) [SEO Local Pages](https://www.bullseyelocations.com/features-improve-customer-experience) [Lead Capture](https://www.bullseyelocations.com/features-support-dealers) [Events and Promotions](https://www.bullseyelocations.com/features-target-events-and-promotions) CMS/Integration [WordPress](https://www.bullseyelocations.com/wordpress-solution) [IVR](https://www.bullseyelocations.com/ivr) [Store Locator Widget](https://www.bullseyelocations.com/store-locator-widget) HELP [Knowledge Base](https://kb.bullseyelocations.com/) [API Documentation](https://api.bullseyelocations.com/) [Blog](https://www.bullseyelocations.com/blog) [Video Guides](https://www.bullseyelocations.com/video-guides) [Case Studies](https://www.bullseyelocations.com/casestudies) [Custom Locators](https://www.bullseyelocations.com/custom-locators) [For Developers](https://www.bullseyelocations.com/for-developers) [For Agencies](https://www.bullseyelocations.com/for-agencies) About Us [About Bullseye](https://www.bullseyelocations.com/about-bullseye) [Team](https://www.bullseyelocations.com/company/team) [Partners](https://www.bullseyelocations.com/partners) [Media Center](https://www.bullseyelocations.com/media-center) [Privacy Policy](https://www.bullseyelocations.com/privacypolicy) [Terms of Use](https://www.bullseyelocations.com/register/terms) [Contact Us](https://www.bullseyelocations.com/contact-us) CUSTOMER SUPPORT [1 (800) 606-1415](tel:+18006061415) COPYRIGHT 2000-2026 BULLSEYE LOCATIONS ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tom Flynn", "url" : "https://blog.bullseyelocations.com/author/tflynn" }, "dateModified" : "2024-01-25T21:28:03.057Z", "datePublished" : "2013-01-23T20:46:13.000Z", "headline" : "5 Important Local Search Tactics", "image" : [ "https://blog.bullseyelocations.com/hubfs/Imported_Blog_Media/capture-more-local-search-traffic@2x.png" ], "mainEntityOfPage" : { "@id" : "https://blog.bullseyelocations.com/blog/5-important-local-search-tactics", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.bullseyelocations.com/hubfs/bullseye-logo-1.png" }, "name" : "Bullseye Locations" } } ```