--- title: How to increase dealer loyalty description: Did you know building materials manufacturers can increase market share using dealer and contractor locators? There are countless stories of leads visiting a company’s website, finding their store or dealer locator, connecting with someone, then being sold a competitor’s product. It’s frustrating when all the marketing and lead nurturing efforts result in a loss at … image: https://blog.bullseyelocations.com/hubfs/dealers-and-contractors-will-love-your-support@2x-1.jpg --- [Skip to content](https://blog.bullseyelocations.com/how-to-increase-dealer-loyalty#main-content) [![Go to Bullseye Homepage](https://blog.bullseyelocations.com/hubfs/bullseye-logo-1.png)](https://www.bullseyelocations.com/) [Why Bullseye?](https://www.bullseyelocations.com/why-bullseye) Product How we grow your sales [![Location Search](https://blog.bullseyelocations.com/hubfs/nav-icons/BetterResults@2x-25x25.png) **Location Search** Help customers find the right place to buy your product](https://www.bullseyelocations.com/features-better-results) [![SEO Local Pages](https://blog.bullseyelocations.com/hubfs/nav-icons/ImproveCustomerExperience@2x-25x25.png) **SEO Local Pages** Generate highly qualified local search traffic](https://www.bullseyelocations.com/features-improve-customer-experience) [![Lead Capture](https://blog.bullseyelocations.com/hubfs/nav-icons/SupportDealers@2x-25x25.png) **Lead Capture** Build dealer loyalty with qualified leads ready to buy your products](https://www.bullseyelocations.com/features-support-dealers) [![Events and Promotions](https://blog.bullseyelocations.com/hubfs/nav-icons/TargetEventsandPromotions@2x-25x25.png) **Events and Promotions** Drive in-store traffic with local marketing](https://www.bullseyelocations.com/features-target-events-and-promotions) [![Reporting and Analytics](https://blog.bullseyelocations.com/hubfs/nav-icons/customizable-report-builder@2x-25x25.png) **Reporting and Analytics** Get meaningful data to inform marketing decisions](https://www.bullseyelocations.com/reporting-and-analytics) [![Integrations](https://blog.bullseyelocations.com/hubfs/nav-icons/integrations@2x-25x25.png) **Integrations** Connect your CRM, CMS, or other applications](https://www.bullseyelocations.com/integrations) Industries [![Manufacturing](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-manufacturing-thumbnail1x.png) Manufacturing](https://www.bullseyelocations.com/manufacturing) [![Building Materials](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-buildingmaterials-thumbnail1x.png) Building Materials](https://www.bullseyelocations.com/building-materials) [![Retail](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-retail-thumbnail1x.png) Retail](https://www.bullseyelocations.com/retail) [![Healthcare](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-healthcare-thunbnail1x.png) Healthcare](https://www.bullseyelocations.com/healthcare) [![Insurance](https://blog.bullseyelocations.com/hubfs/nav-icons/industries-insurance-thumbnail1x.png) Insurance](https://www.bullseyelocations.com/insurance) Resources How to get the most from Bullseye [**Knowledge Base** User guides to get Bullseye up and running quickly](https://kb.bullseyelocations.com/) [**API Documentation** Technical documentation for leveraging the Bullseye API](https://api.bullseyelocations.com/) [**Blog** Location marketing strategies, checklists, and best practices](https://www.bullseyelocations.com/blog) [**Video Guides** Step-by-step video walkthroughs to follow along with](https://www.bullseyelocations.com/video-guides) [**Case Studies** Explore Bullseye’s breadth of custom client solutions](https://www.bullseyelocations.com/casestudies) [**Custom Locators** Let Bullseye build the perfect locator for your needs](https://www.bullseyelocations.com/custom-locators) [Enterprise](https://www.bullseyelocations.com/enterprise) [Partners](https://www.bullseyelocations.com/partners/join-bullseye) [Pricing](https://www.bullseyelocations.com/pricing) [Login](https://app.bullseyelocations.com/) [Get a Free Trial](https://www.bullseyelocations.com/register/trialsignup?type=find) # How to increase dealer loyalty [Bullseye Guides](https://blog.bullseyelocations.com/tag/bullseye-guides) By [Tom Flynn](https://blog.bullseyelocations.com/author/tflynn) ![](https://blog.bullseyelocations.com/hs-fs/hubfs/dealers-and-contractors-will-love-your-support@2x-1.jpg?width=880&length=880&name=dealers-and-contractors-will-love-your-support@2x-1.jpg) There are countless stories of leads visiting a company’s website, finding their store or dealer locator, connecting with someone, then being sold a competitor’s product. It’s frustrating when all the marketing and lead nurturing efforts result in a loss at the very end of the funnel. ![bullseye marketing flyers](https://blog.bullseyelocations.com/hs-fs/hubfs/Imported_Blog_Media/guide-mockup3-Dec-14-2023-06-43-09-7306-PM.png?width=606&height=466&name=guide-mockup3-Dec-14-2023-06-43-09-7306-PM.png) Did you know building materials manufacturers can increase market share using dealer and contractor locators? [Get the Guide](https://www.bullseyelocations.com/increase-market-share-using-contractor-and-distributor-locators) There are countless stories of leads visiting a company’s website, finding their store or dealer locator, connecting with someone, then being sold a competitor’s product. It’s frustrating when all the marketing and lead nurturing efforts result in a loss at the very end of the funnel. There are a few ways to build dealer loyalty: ### 1. Take credit for the leads you send Oftentimes, the dealer, contractor, or store has no idea that you are responsible for that lead. They have no idea of what products the lead is already familiar with and may recommend a different brand. With Bullseye’s integrated lead capture and routing, your company personally delivers each lead via branded correspondence. ### 2. Hold your dealers accountable Our robust tracking also allows you to see if and when a dealer or contractor receives, views, follows up on, or closes a lead. This lets you hold them accountable and help when they are struggling. When you are sending a dealer 200 leads a month but they are only closing 2 of them, you can address it and find the issue. Do they need sales training and assistance? ### 3. Reward your high-performers Bullseye lets you build great relationships with your high-performers by rewarding them with more leads, driving sales for both parties. Simply designate your high-performers as preferred locations and Bullseye will route leads their way. As you nurture these relationships, you may find these dealers recommending your products to their other leads as well. ### 4. Give your dealers ownership of their content Allow your dealers to log in and manage their own content on your website’s locator. This gives them ownership and control over their own content. They can keep their data updated and showcase their best work to stand out among your other dealers. They will also appreciate the real estate on your website while taking the responsibility of data maintenance off your shoulders. And because Bullseye local pages are optimized for SEO, each dealer local page will appear in search results, bringing you and your dealer a new source of leads. Share this article [mailto:?subject=Check%20%20%20%20%20%20%20%20%20out%20https://blog.bullseyelocations.com/how-to-increase-dealer-loyalty&utm_medium=social&utm_source=email%20&body=Check%20out%20https://blog.bullseyelocations.com/how-to-increase-dealer-loyalty&utm_medium=social&utm_source=email](mailto:?subject=Check%20%20%20%20%20%20%20%20%20out%20https://blog.bullseyelocations.com/how-to-increase-dealer-loyalty&utm_medium=social&utm_source=email%20&body=Check%20out%20https://blog.bullseyelocations.com/how-to-increase-dealer-loyalty&utm_medium=social&utm_source=email) ## Related Blog Posts ### [![How to Implement Successful Locator Onboarding](https://blog.bullseyelocations.com/hs-fs/hubfs/Imported_Blog_Media/picture_of_SEO_blocks.jpg?width=960&length=960&name=picture_of_SEO_blocks.jpg) How to Implement Successful Locator Onboarding](https://blog.bullseyelocations.com/how-to-implement-successful-locator-onboarding) ### [![Problems with Custom Store and Dealer Locator Software](https://blog.bullseyelocations.com/hs-fs/hubfs/Imported_Blog_Media/image1-1-3.jpg?width=960&length=960&name=image1-1-3.jpg) Problems with Custom Store and Dealer Locator Software](https://blog.bullseyelocations.com/custom-store-locator-software) ### [![Lead Manager features for Bullseye’s Dealer Locator Software](https://blog.bullseyelocations.com/hs-fs/hubfs/Imported_Blog_Media/image3-1-1.png?width=960&length=960&name=image3-1-1.png) Lead Manager features for Bullseye’s Dealer Locator Software](https://blog.bullseyelocations.com/dealer-locator-software-with-lead-manager) [View All Posts](https://blog.bullseyelocations.com) Bullseye [Why Bullseye?](https://www.bullseyelocations.com/why-bullseye) [Pricing](https://www.bullseyelocations.com/pricing) [Enterprise](https://www.bullseyelocations.com/enterprise) [Location Search](https://www.bullseyelocations.com/features-better-results) [SEO Local Pages](https://www.bullseyelocations.com/features-improve-customer-experience) [Lead Capture](https://www.bullseyelocations.com/features-support-dealers) [Events and Promotions](https://www.bullseyelocations.com/features-target-events-and-promotions) CMS/Integration [WordPress](https://www.bullseyelocations.com/wordpress-solution) [IVR](https://www.bullseyelocations.com/ivr) [Store Locator Widget](https://www.bullseyelocations.com/store-locator-widget) HELP [Knowledge Base](https://kb.bullseyelocations.com/) [API Documentation](https://api.bullseyelocations.com/) [Blog](https://www.bullseyelocations.com/blog) [Video Guides](https://www.bullseyelocations.com/video-guides) [Case Studies](https://www.bullseyelocations.com/casestudies) [Custom Locators](https://www.bullseyelocations.com/custom-locators) [For Developers](https://www.bullseyelocations.com/for-developers) [For Agencies](https://www.bullseyelocations.com/for-agencies) About Us [About Bullseye](https://www.bullseyelocations.com/about-bullseye) [Team](https://www.bullseyelocations.com/company/team) [Partners](https://www.bullseyelocations.com/partners) [Media Center](https://www.bullseyelocations.com/media-center) [Privacy Policy](https://www.bullseyelocations.com/privacypolicy) [Terms of Use](https://www.bullseyelocations.com/register/terms) [Contact Us](https://www.bullseyelocations.com/contact-us) CUSTOMER SUPPORT [1 (800) 606-1415](tel:+18006061415) COPYRIGHT 2000-2026 BULLSEYE LOCATIONS ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tom Flynn", "url" : "https://blog.bullseyelocations.com/author/tflynn" }, "dateModified" : "2024-02-12T15:53:03.986Z", "datePublished" : "2021-01-01T17:31:00.000Z", "headline" : "How to increase dealer loyalty", "image" : [ "https://blog.bullseyelocations.com/hubfs/dealers-and-contractors-will-love-your-support@2x-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.bullseyelocations.com/how-to-increase-dealer-loyalty", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.bullseyelocations.com/hubfs/bullseye-logo-1.png" }, "name" : "Bullseye Locations" } } ```