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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Bullseye Guides

How to Activate your Dealer Network

Most manufacturers invest significant time and money recruiting new dealers. But one area that's often overlooked is activating the dealers they...

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Bullseye Guides

Uncovering Dealer Network Gaps with Bullseye and Google Analytics 4

In today's digital world, having a comprehensive dealer network is crucial for businesses that want to reach more customers. However, finding gaps in...

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Bullseye Guides

Mastering Bullseye's Filter Options

Sending web visitors to the right dealer is what Bullseye is all about. If you can save customers a trip to the wrong location by letting them filter...

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Bullseye Guides

How to Implement Successful Locator Onboarding

When a company provides a locator which includes lead management and local pages, a successful program needs to go beyond just the technical...

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Bullseye Guides

How to Leverage PR to Fuel Sales Growth and Recession-Proof Your Building Material Business

Public relations is a powerful and underutilized tool in the world of marketing. We asked Susan Fernandex of Upspringer PR to share the extreme value...

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Bullseye Guides

How to build robust dealer profiles

Building dealer profiles with unique and relevant content is important for both a great customer experience and search engine optimization. But if...

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Bullseye Guides

How to integrate with automation

Marketing, email, and sales automation are effective and powerful tools. Bullseye can work hand-in-hand with any automation campaign.

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