These days, customers expect a seamless online buying experience. The holy grail for companies is to let customers purchase easily: an online experience that mirrors convenient sales and service that can be found in physical stores.
Your locator is a critical piece of this puzzle. After all, once a customer has searched for a dealer or store, they are knocking on your door to make a purchase. How easily you make it for them to make a purchase can make the difference between making and not making the sale.
Here are a few examples of how a modern locator can fit into an omnichannel experience to generate more sales:
1. Integrated Inventory Availability
Integrate your locator with inventory and your website's product pages to allow dealers to display if products are in stock. Customers can visit a product page, and manufacturers can display a local dealer right on that page with inventory information. They can submit their lead information right from the product page.
This provides an easy buying experience for customers, without the need to make the customer go through a lot of navigating through the site.
2. Display Buy Online/Alternate Purchase Options
This can work in tandem with inventory availability. If customers are visiting a product page, or doing a general search on the locator, you can display various purchase options. This may include store pick up, online purchasing at dealers, or even direct purchase options.
Customers can contact the store to pick up the item, fill out a form to contact a dealer, or make the purchase online.
3. Integrated Contractor/Dealer Search
If customers walk into a big box store, they can purchase the product (i.e. windows) at the store, and often schedule a window installation in a single visit.
Your locator can mirror this experience. Big Box stores can provide information on installers that install the product on our profile pages, which can link to an appointment scheduler.
If your dealer network is made up of a combination of installing dealers and non-installing dealers, you can let your web visitors filter by these different types of locations to satisfy DIY customers and customers that are looking to purchase an installation.
Implementing an Omnichannel Locator with Bullseye
Bullseye can support these Omnichannel implementations to make online sales only a click away for a seamless buying experience.
If you would like to take your locator to the next level, set up a demo today.
