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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Building Materials

Why Building Material Salespeople Should Ask For a New Website

As a sales representative, it’s key to have everything at your disposal that will help you make the case to potential buyers. A functional website is...

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Engage Customers

Why a Locator Should Be Part of Your Next Website Redesign

A website redesign should go further than creating a brand new, shiny look for your digital presence, or giving your whole brand a “facelift.”

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Lead Manager

How Building Material Manufacturers Can Sell More Product Through Dealers

Selling more building materials through dealers is an important opportunity to take advantage of. Are you making the most of it?

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Building Materials

What Features Should Building Material Sales Professionals Request On Their Company’s Website?

A website is often thought of as a marketing asset, rather than a resource for sales reps. However, a website can be a sales representative’s best...

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Building Materials

2 Common Misconceptions That Building Material Companies Have About Dealer Locators

Many building material companies are worried that using a dealer locator on their website isn’t the smartest business decision.

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Building Materials

5 Features That Building Material Companies Should Include On Their Websites In 2023

2021 was a landmark year in terms of digital marketing. The COVID-19 pandemic caused online business to skyrocket, and companies in every sector had...

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Dealer Locator Software

The Best Alternative To Metalocator Store Locator Software

Locators are indispensable digital marketing tools for large, multi-location businesses. As more consumers go online to learn where to buy products...

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Healthcare

3 Examples of Medical Equipment Device Companies That Are Using Dealer Locators Effectively

In medical equipment manufacturing, an industry slated to grow to $671 billion by 2027, companies must employ a smarter online strategy to make more...

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Building Materials

How Manufacturers Can Sell To More Contractors

If you grow your network of contractors, you stand to win in manufacturing. The question is, how do you achieve this with consistency?

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