In today’s digital age, businesses are increasingly competing on customer experience (CX). According to one recent report, customers are even willing to pay an average of 16 percent more for products and services when companies deliver strong experiences. That being the case, smart businesses are always on the lookout for ways they can improve CX.
As technology continues to evolve, brands continue to deploy new platforms that change the way they interact with customers and transform the way they compete. One simple, under-the-radar investment that can supercharge CX is investing in locator software.
By implementing locator software, companies can foster more meaningful connections with their customers in today’s technologically driven environment.
The Power of Locator Software
Locator software enables customers to search and find specific physical locations, such as stores and warehouses, that have products and services they want in stock, along with proximity information, hours of operation, addresses, and contact details.
Not only does locator software deliver real-time updates that reduce friction, but it also makes purchasing easier and more convenient. In an age where 87 percent of millennials agree that convenience is important when shopping, this is a huge deal.
Additionally, locator software bridges the gap between online and offline interactions. As a result, brands can deliver seamless, integrated CX, which enhances brand loyalty and accelerates revenue growth.
Personalization Through Proximity
New technologies in locator software are enabling businesses to tailor experiences to a user’s physical location. In an age where personalization is increasingly important, this creates a personalized user experience and enables companies to meet customer expectations.
By deploying locator software, companies can leverage location data to execute several personalized marketing and communication strategies, including:
- Geotargeted advertising, which allows businesses to deliver ads to users based on their geographic location, increasing relevance and engagement
- Location-based notifications to send timely and relevant messages to users based on their current location to enhance customer engagement and drive foot traffic
- Store locator tools, which enable customers to find nearby physical locations of businesses, improving convenience and accessibility for customers
- Localized messaging and content tailored to specific geographic regions or markets, which helps businesses connect with audiences on a more personal level
Because studies suggest that personalization enables businesses to build stronger relationships with their customers, a modern store locator can make a big difference when it comes to retention.
Efficiency in Customer Engagement
By promoting data accuracy and efficiently and conveniently providing content to customers, modern locator software streamlines the customer journey and improves engagement and conversion. With a robust locator in place, customers benefit from increased accessibility, real-time data, and personalized experiences (e.g., by using filters to find exactly what they’re looking for).
Because locator software enables customers to find what they’re looking for faster, it improves customer satisfaction and brand loyalty, which is nothing to scoff at because returning customers spend 67 percent more money than new ones.
By adding a store locator to your location-based marketing strategies, you can increase foot traffic and revenue while collecting highly relevant insights. Armed with that data, you can continuously optimize your strategies, getting better and better results over time.
Enhancing Customer Trust and Transparency
Building and maintaining trust with customers is the foundation of every successful business. Using new locator tools, companies can simultaneously provide accurate location information, proximity-based experiences, and personalized content. That adds real value to the relationships they have with customers.
By showcasing accurate information about product availability, service centers, and contact details, companies can streamline CX while proving they value and respect the customer’s time.
To give you a better idea of what this looks like in the real world:
- Loblaw, Canada’s largest retailer, uses Bullseye to improve the customer experience, optimize the effectiveness of its loyalty program, and accelerate marketing ROI. At the same time, the company was able to reduce operating costs and support customers at scale with best-in-class reliability. Read the story.
- Quincy, makers of high-quality industrial air compressors, uses Bullseye to push leads directly to physical locations carrying its products. Within 18 months of using the locator, the company was able to generate $300,000 in sales. Read the story.
Future Trends and Innovations
As we move further in the future, things such as convenience, personalization, and instant gratification will only become more important. At the same time, customers will expect nothing less than accurate, up-to-date information.
It’s up to companies to be able to deliver on all of these expectations if they wish to remain relevant. By staying ahead of the curve and embracing technology today, you can deliver even more personalized and efficient customer interactions before your competitors beat you to the punch.
Explore Store Locator Software Today!
As you can see, the right locator software is something of a hidden gem; it has the ability to play a pivotal role in building strong customer relationships in the digital age. By investing in location intelligence, companies can improve personalization, efficiency, trust, and transparency.
What are you waiting for? If you’re not using a locator or you’ve been using the same one forever, it’s time to adapt. Otherwise, you may be left behind.
To learn more about whether your current store locator is delivering as much value as it should be, take our free locator assessment to identify potential areas of improvement. With the right locator in place, you can transform the way your organization interacts with your customers—much to the delight of your shareholders and your bottom line.
