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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Convert Customers

5 Benefits of Store Locator Apps You Didn't Know About

A store locator app is a mobile app or web-based tool that enables users to easily find the locations of physical stores of businesses using GPS and...

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Convert Customers

Enhancing the Customer Experience with Modern Locator Software

In today’s digital age, businesses are increasingly competing on customer experience (CX). According to one recent report, customers are even willing...

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Building Materials

5 Video Marketing Tips for Building Materials Companies

Video has officially taken over the web. Stats gathered by Gitnux show the average internet user watches almost 7 hours of video content every week,...

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Building Materials

Marketing Budgets for Building Materials Companies in 2023

Your marketing budget as a building material manufacturer can determine a lot about revenues and overall growth. In the year 2023, getting it right...

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Building Materials

The Power of Local SEM Landing Pages for Building Material Manufacturers

When building material manufacturers set out to improve their search engine marketing (SEM) strategy, the pages that customers “land on” after...

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Building Materials

3 Tips for Building Material Manufacturers Creating a Certified Installer Program

If you’re a building product manufacturer that wants to earn more loyalty from contractors and installers — and strengthen your brand reach in the...

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Building Materials

How to Support Building Materials Distributor Marketing

For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem.

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Building Materials

7 Ways to Increase Dealer Loyalty

Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers.

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Building Materials

4 Things Homeowners Want From Your Dealer Locator

When savvy homeowners make purchases to improve or repair a part of their homes, they want the best information they can get.

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