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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

perfect locator elements chart
Building Materials

35 Elements of the Perfect Locator

Your dealer locator is a pretty big deal—it’s the final step between a web visitor and a sale. That being said, many dealer locators only serve a...

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Building Materials

5 Store Locator Best Practices That Drive Window Sales

Looking for a way to better engage customers and sell more window products? Take a look at one crucial component of your website: your store locator...

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Convert Customers

How to Turn Website Traffic Into Foot Traffic

How many clicks on your website are turning into *dings* in your cash registers? If you don’t know, it’s time to start keeping score.

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Building Materials

6 Ways Building Material Manufacturers Can Track Offline Sales

How do you track product sales in the real world?

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Convert Customers

How to Create an SEO Strategy for Large Multi-Location Businesses

Every business can benefit from good SEO practices. For companies of much larger size and scale, however, a marketer’s job can get more complicated.

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Building Materials

3 Advanced Building Materials Marketing Strategies that Companies are Overlooking

Did you know building materials manufacturers can increase market share using dealer and contractor locators? Get the Guide

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Building Materials

The 5 Best CRM Solutions for Building Materials Companies

Looking for ways to improve customer experience and streamline workflows in your building materials company?

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Building Materials

7 Must Haves for Any Building Materials Manufacturers Website

Navigating the digital landscape is critically important for any business today.

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Lead Manager

11 Best Practices For Lead Follow-Up at Virtual Trade Shows

In response to the pandemic and need for social distancing to prevent the spread of COVID-19, many exhibitors have moved from live to virtual trade...

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