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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Building Materials

35 Elements of the Perfect Locator

Your dealer locator is a pretty big deal—it’s the final step between a web visitor and a sale. That being said, many dealer locators only serve a...

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Building Materials

5 Store Locator Best Practices That Drive Window Sales

Looking for a way to better engage customers and sell more window products? Take a look at one crucial component of your website: your store locator...

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Building Materials

Featured Guest Post: 4 Examples of Building Product Manufacturers That Are Using Dealer Locators Effectively

If you’re familiar with the work we do at Bullseye, you’ll know we’re huge advocates of dealer locator best practices including lead capture,...

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Local Landing Pages

The Problem With Free Store Locator Software

For multi-location businesses, a simple way to point customers to local offices, dealers, and retailers is a must. It is often done through website...

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Convert Customers

How to Turn Website Traffic Into Foot Traffic

How many clicks on your website are turning into *dings* in your cash registers? If you don’t know, it’s time to start keeping score.

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Building Materials

6 Ways Building Material Manufacturers Can Track Offline Sales

How do you track product sales in the real world?

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Engage Customers

4 Local SEO Opportunities for Building Material Companies

If you want to reach more customers online, it may take some adjustment to your SEO strategy. That starts with understanding web searcher behavior.

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What is the Best Storepoint Store Locator Alternative?

Large organizations like building materials manufacturers, franchises, insurance firms, and banks need a clear, efficient way to show customers where...

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Convert Customers

How to Create an SEO Strategy for Large Multi-Location Businesses

Every business can benefit from good SEO practices. For companies of much larger size and scale, however, a marketer’s job can get more complicated.

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