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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

mapped network of icons representing international contractors using the same dealer locator
Building Materials

Thinking About Expanding Overseas? You Need a Dealer Locator App.

Expanding a business internationally has certainly become more streamlined in recent years thanks to the ease of global connectivity. Advanced...

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man seated at steering wheel using dealer locator app on mobile device to find nearby contractor
Building Materials

How Dealer Locator Apps Bridge the Gap Between Online and Offline Experiences

Technology has given us endless ways to connect, but when it comes to marketing your building materials business, some approaches work better than...

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Contractor standing behind table wearing hard hat
Building Materials

Maximizing Sales Growth: 10 Ways a Contractor Locator Elevates Your Business

In today's competitive market, connecting customers with reputable contractors is essential for driving sales and fostering brand loyalty. A...

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laptop search on desk
Building Materials

3 Types of Businesses that can Benefit from Local Pages

1. Building Materials Manufacturers Building materials manufacturers are an ideal group who can benefit from implementing local pages with their...

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Building Materials

How Bullseye can Help Craft Liquor Companies

Bullseye has worked with many craft liquor companies over the years. Bullseye is well equipped to address the unique needs that craft liquor locators...

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Building Materials

10 Website Navigation Best Practices for Building Product Manufacturers

For the typical online consumer, a website’s structure is one of its most important features. When a site is easy to use, visitors can find what they...

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Video Marketing Screen Shot
Building Materials

5 Video Marketing Tips for Building Materials Companies

Video has officially taken over the web. Stats gathered by Gitnux show the average internet user watches almost 7 hours of video content every week,...

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construction site
Building Materials

Virtual Events Are Here to Stay: What Does That Mean for Building Materials Marketing?

An interesting facet in times of duress and instability is the innovation that society tends to create to keep the world moving. During the 2020...

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Building Materials

The Top 10 Things That Can Make Building Materials Manufacturers Look Like They’re Out of Business – and How to Fix Them

With all of the “real” challenges building materials manufacturers face on a daily basis – supply chain issues, labor shortages, shipping delays, to...

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