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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Building Materials

7 Tips for Creating a Contractor Loyalty Program

As a manufacturer, it makes sense to develop great relationships with local contractors. It’s essential for solidifying your brand presence and...

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Building Materials

5 Ways to Sell More Building Materials Products Online

Many manufacturers have faced the issue to one degree or another: How do you sell more construction and building materials online?

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Engage Customers

The 7 Best Multi Location Marketing Software Solutions

Multi location marketing can be a tricky balancing act.

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Lead Manager

Why Agencies Should Do a Better Job With Their Clients’ Store Locators

Large, multi-location brands are always trusting web development and design agencies with their valuable digital presence.

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Building Materials

Why Building Material Salespeople Should Ask For a New Website

As a sales representative, it’s key to have everything at your disposal that will help you make the case to potential buyers. A functional website is...

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Engage Customers

Why a Locator Should Be Part of Your Next Website Redesign

A website redesign should go further than creating a brand new, shiny look for your digital presence, or giving your whole brand a “facelift.”

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Lead Manager

How Building Material Manufacturers Can Sell More Product Through Dealers

Selling more building materials through dealers is an important opportunity to take advantage of. Are you making the most of it?

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Building Materials

What Features Should Building Material Sales Professionals Request On Their Company’s Website?

A website is often thought of as a marketing asset, rather than a resource for sales reps. However, a website can be a sales representative’s best...

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Building Materials

2 Common Misconceptions That Building Material Companies Have About Dealer Locators

Many building material companies are worried that using a dealer locator on their website isn’t the smartest business decision.

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