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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Tips for Creating a Highly Effective Building Materials Marketing Brochure

To compete and win, building materials manufacturers need to use every marketing tactic available to their advantage. This includes tried-and-true...

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Building Materials

The Power of Local SEM Landing Pages for Building Material Manufacturers

When building material manufacturers set out to improve their search engine marketing (SEM) strategy, the pages that customers “land on” after...

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The Top 13 WordPress Store Locator Apps in 2023

If you want to grow sales for your retail brand, you need a marketing strategy that not only educates consumers on why they need your products, but...

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The Top 17 Shopify Store Locator Apps in 2023

Are you a Shopify store owner looking for new ways to boost your sales, both online and offline? If so, an effective Shopify store locator app may be...

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Building Materials

3 Tips for Building Material Manufacturers Creating a Certified Installer Program

If you’re a building product manufacturer that wants to earn more loyalty from contractors and installers — and strengthen your brand reach in the...

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Building Materials

How to Support Building Materials Distributor Marketing

For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem.

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Building Materials

7 Ways to Increase Dealer Loyalty

Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers.

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Building Materials

4 Things Homeowners Want From Your Dealer Locator

When savvy homeowners make purchases to improve or repair a part of their homes, they want the best information they can get.

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Building Materials

3 Ways Your Sales Funnel Is Leaking

A competitive building materials manufacturer can’t afford a leaky sales funnel.

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