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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Building Materials

Tips for Choosing International Distributor Locator Software

As a global building materials manufacturer, your business ecosystem likely features a key group of players: excellent distribution partners.

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Building Materials

Marketing Budgets for Building Materials Companies in 2023

Your marketing budget as a building material manufacturer can determine a lot about revenues and overall growth. In the year 2023, getting it right...

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Building Materials

The Power of Local SEM Landing Pages for Building Material Manufacturers

When building material manufacturers set out to improve their search engine marketing (SEM) strategy, the pages that customers “land on” after...

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Building Materials

3 Tips for Building Material Manufacturers Creating a Certified Installer Program

If you’re a building product manufacturer that wants to earn more loyalty from contractors and installers — and strengthen your brand reach in the...

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Building Materials

How to Support Building Materials Distributor Marketing

For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem.

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Building Materials

7 Ways to Increase Dealer Loyalty

Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers.

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Building Materials

4 Things Homeowners Want From Your Dealer Locator

When savvy homeowners make purchases to improve or repair a part of their homes, they want the best information they can get.

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Building Materials

3 Ways Your Sales Funnel Is Leaking

A competitive building materials manufacturer can’t afford a leaky sales funnel.

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Building Materials

3 Ways Your Building Materials Website is Killing Your Sales

As a building material manufacturer, you have many assets on hand to help you sell your products. One asset that can almost always use some...

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