Fresh Ideas Blog

Building Materials

The Power of Local SEM Landing Pages for Building Material Manufacturers

When building material manufacturers set out to improve their search engine marketing (SEM) strategy, the pages that customers “land on” after...

Building Materials

If you’re a building product manufacturer that wants to earn more loyalty from contractors and installers — and strengthen your brand reach in the...

Building Materials

For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem.

Building Materials

Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers.

Building Materials

When savvy homeowners make purchases to improve or repair a part of their homes, they want the best information they can get.

Building Materials

A competitive building materials manufacturer can’t afford a leaky sales funnel.

Building Materials

As a building material manufacturer, you have many assets on hand to help you sell your products. One asset that can almost always use some...

Building Materials

The contractors who buy from you put a premium on time. Their profession requires them to source the building materials they use as quickly as...

Building Materials

Architects are busy professionals with a lot on their plate.