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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Building Materials

What Features Should Building Material Sales Professionals Request On Their Company’s Website?

A website is often thought of as a marketing asset, rather than a resource for sales reps. However, a website can be a sales representative’s best...

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Building Materials

2 Common Misconceptions That Building Material Companies Have About Dealer Locators

Many building material companies are worried that using a dealer locator on their website isn’t the smartest business decision.

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Building Materials

5 Features That Building Material Companies Should Include On Their Websites In 2023

2021 was a landmark year in terms of digital marketing. The COVID-19 pandemic caused online business to skyrocket, and companies in every sector had...

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Building Materials

How Manufacturers Can Sell To More Contractors

If you grow your network of contractors, you stand to win in manufacturing. The question is, how do you achieve this with consistency?

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Building Materials

5 Contractor Locator Best Practices That Drive Roofing Sales

As a roofing manufacturer, your website is an important sales tool. Are you using it to its full potential?

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Building Materials

5 Store Locator Best Practices That Drive Siding Sales

Buyers of residential and commercial siding are always looking online for the best options. In a siding market that’s reached a value of $90 billion...

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Building Materials

5 Ways Building Product Companies Can Get More Leads From Their Websites

Your website might be a decent-looking storefront for your business…complete with a nice design, a list of your products, and some key company info.

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Building Materials

5 Local Digital Marketing Strategies for Building Product Distributors

As a distributor, are you doing the amount of business you want?

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Building Materials

35 Elements of the Perfect Locator

Your dealer locator is a pretty big deal—it’s the final step between a web visitor and a sale. That being said, many dealer locators only serve a...

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