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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Building Materials

5 Contractor Locator Best Practices That Drive Decking Sales

This may seem like an uphill battle if you don’t know where to start. Fortunately, it’s doable if you hone in on one high-potential aspect of your...

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Building Materials

5 Highly-Optimized Dealer and Distributor Locator Templates for Building Material Manufacturers

Your locator page is a crucial part of your online marketing mix. It is:

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Building Materials

5 Ways Building Material Manufacturers Can Reduce Customer Service Inquiries

Customer service is a priority for any good building material manufacturer, as you would probably agree.

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Building Materials

7 Tips for Creating a Contractor Loyalty Program

As a manufacturer, it makes sense to develop great relationships with local contractors. It’s essential for solidifying your brand presence and...

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Building Materials

5 Ways to Sell More Building Materials Products Online

Many manufacturers have faced the issue to one degree or another: How do you sell more construction and building materials online?

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Building Materials

Why Building Material Salespeople Should Ask For a New Website

As a sales representative, it’s key to have everything at your disposal that will help you make the case to potential buyers. A functional website is...

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Lead Manager

How Building Material Manufacturers Can Sell More Product Through Dealers

Selling more building materials through dealers is an important opportunity to take advantage of. Are you making the most of it?

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Building Materials

What Features Should Building Material Sales Professionals Request On Their Company’s Website?

A website is often thought of as a marketing asset, rather than a resource for sales reps. However, a website can be a sales representative’s best...

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Building Materials

2 Common Misconceptions That Building Material Companies Have About Dealer Locators

Many building material companies are worried that using a dealer locator on their website isn’t the smartest business decision.

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