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Fresh Ideas Blog

Location marketing strategies, checklists, and best practices

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Building Materials

3 Types of Businesses that can Benefit from Local Pages

1. Building Materials Manufacturers Building materials manufacturers are an ideal group who can benefit from implementing local pages with their...

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Building Materials

How Bullseye can Help Craft Liquor Companies

Bullseye has worked with many craft liquor companies over the years. Bullseye is well equipped to address the unique needs that craft liquor locators...

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Convert Customers

4 Counterintuitive Locator Approaches to Consider

At Bullseye, our motto is, your dealer locator page is the second most important page on your website (after the home page). If you sell through...

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5 Locator Mistakes to Avoid

Bullseye has been providing locator solutions for over 23 years. We’ve gained a lot of insight by witnessing some less than optimal implementations....

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Building Materials

10 Website Navigation Best Practices for Building Product Manufacturers

For the typical online consumer, a website’s structure is one of its most important features. When a site is easy to use, visitors can find what they...

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Building Materials

5 Video Marketing Tips for Building Materials Companies

Video has officially taken over the web. Stats gathered by Gitnux show the average internet user watches almost 7 hours of video content every week,...

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Dealer Locator Software

A Review of the Best Squarespace Store Locator Software

Congrats: you’ve given your multi-location business a chance to shine with a Squarespace website! The question, however: how are you getting...

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Building Materials

Virtual Events Are Here to Stay: What Does That Mean for Building Materials Marketing?

An interesting facet in times of duress and instability is the innovation that society tends to create to keep the world moving. During the 2020...

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Building Materials

The Top 10 Things That Can Make Building Materials Manufacturers Look Like They’re Out of Business – and How to Fix Them

With all of the “real” challenges building materials manufacturers face on a daily basis – supply chain issues, labor shortages, shipping delays, to...

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